How a Marketing Agency Is Using Farmer Protests to Take Over Dutch Politics

"Though emerging from this farmer revolt, the BBB was in fact launched by a marketing agency. Lead by Caroline van der Plas, a journalist on agricultural issues, the party claims to speak up for the neglected countryside and the “ordinary citizen.” Its purported aims are to reverse the environmental policies of the Dutch government and to safeguard nature. Yet ironically, for all its apparent concern with protecting the countryside, the party in practice defends big multinationals’ right to pollute it."