Discover everything about business & leadership from Boris Veldhuijzen van Zanten

Losing the signal takes you on an emotional rollercoaster through an amazing story of luck, greed and incompetence. It’s the story of how Blackberry became the dominant smart phone platform, and then lost it all. The interesting thing is that every decision they make, which seems logical and smart on itself, turns out to lead to a chain of events that triggers their downfall. An incredibly interesting and exciting journey of a book.

Tripp Mickle gained access to an unprecedented amount of Apple executives to write a behind-the-scenes book of a company that known for keeping the behind-the-scenes firmly locked down. Juicy, insightful, personal.